Generative Engineering
A vehicle that tells a story. 3D Brand DNA and exemplar design and execution for use in software marketing material.
An architecture that can change with vehicle requirements.
Visualisation and video production inhouse.
Generative Engineering approached 200 Days to assist with the development of a design language and vehicle that would allow them to tell their story.
Generative Engineering software allows you to Plug in CAD, models, data-sets, or LLMs, and quickly see numerous alternative engineering options.
We worked with the team to build a vehicle narrative that demonstrated the power of their software. Alongside this we developed a 3D Brand DNA that acted as a 3D rulebook based on their company values and mission.
The exemplar vehicle is a remote controlled power delivery vehicle for disaster relief situations.
A vehicle requirement changes requiring a larger payload that can support more mass. The solutions for updated components are shown.
Project Phases
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Narrative Scoping
Distillation and development of an easy to understand narrative that acts as a visual metaphor for the benefits of their software.
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Design DNA
Translating their mission to values and expressions that guide the way for how 3D products manifest for their brand.
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Industrial Design
Close colaboration and itterative development to produce a vehicle that appropriately articulates their values and mission.
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Visualisation
A combination of static images and video to captivate potential customers and explain how their software works.
