Home Cannabis Cultivation
A controllable environment for cultivation of hard to grow plants within a domestic setting. Challenging the cannabis stigma in a post legalised market through the use of photochromatic coatings.
Zel is a hydroponic grower that challenges social perceptions by allowing the user to hide or display their grow at the touch of a button. The device is able to take a seed to fruit bearing stage over the course of 2 months.
Green Opportunity
Colorado (alongside Washington) became the first US state to legalise cannabis for recreational use in 2012.
The Colorado Department of Revenue recorded $1.4bn in marijuana sales from January to November in 2018 and collected $266m in taxes and fees over the whole year.
Prioritising Interactions
Making products more human, the water refill inlet is at the top of the product. Playful ripples in dish add a small moment of delight when repeating the most common interaction.
Zel summarises extensive research and ethnography into the stigma around the cannabis market. Product produced to prototype level for user testing and evaluation of the photochromatic coating. For more details please reach out.